PR & Social Media MKT Campaign

Objective: 

Launch the Guangzhou to SGN (HuChiMing) and HAN (Hanoi) route

Make Jetstar brand know for well established budget airline

1.Social media Influencers content MKT

Total awareness through GZ bloggers is 10,439,149+,including WB & Wechat

2. “Jetstar Bus Parade” Campaign (GZ) in 2017

Summarizing 5.21M coverage during 4 days promotion both online and offline

3. Media tour in Vietnam